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Advertising and Public Relations

Program Details

  • Major Name: Advertising and Public Relations
  • Degree Program: Journalism
  • Degree Designation: AA
  • College / School: 

Designing an advertising campaign. Marketing via Twitter. Promoting your favorite nonprofit. Writing radio and television ads. Shaping public perception. Planning events.

Do these activities appeal to you? Then Advertising and Public Relations may be for you! Students at Potomac State College have the opportunity to prepare for the fields of advertising and public relations with an AA in Journalism and a major in Advertising and Public Relations.

After completing an AA, you can switch campuses to Morgantown or transfer to another college to complete a four-year degree.

At Potomac State, students enjoy a variety of classes. In Tools and Applications, students learn the basics of photography and how to edit photos and videos using Adobe CC programs. In this hands-on class, students also produce a 360 video. Their work is published on a blog and in the College online and print newspaper, the Pasquino.

In Media Writing, students write articles for publication the Pasquino. They also learn to write press releases, blogs and online articles.

WKYW–LP a.k.a. “Mountain Streams Radio,” in partnership with Potomac State College and the Mineral County Historical Society, broadcasts directly from the Potomac State College campus. The station offers a broad mix of Appalachian music and information for Mineral County. Students have the opportunity to get involved by writing and producing radio segments.

Academic advising, tutoring, computer lab time, individual attention and small class size characterize the program.

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